We run Facebook & Instagram lead generation exclusively for Houston's independent HVAC companies. Your first 30 days of management are free — your only cost is the ad spend, and you set the cap. If we don't deliver, you walk away having paid us nothing for our work.
The Problem
Slammed in July, quiet in October. Referrals don't follow a schedule — which means your revenue doesn't either. A predictable lead channel smooths the cliff.
Google Local Services leads in Houston commonly run $65–$95 each — and every contractor in the city is fighting over the same searches. The cost only moves one direction.
The big brands dominate Google, radio, and billboards. The one channel where a small contractor can reach the same Houston homeowners at a fraction of the cost? Meta — and most shops aren't using it.
How We Operate
A simple three-step process. No complicated onboarding, no long-term contract, no setup fees.
30 minutes. We learn your service area, your highest-margin jobs, and your capacity. You learn exactly how the free trial works and what to expect week by week.
We build your campaign — targeting, ad creative, and lead forms designed specifically for Houston homeowners who need HVAC work. You approve everything before it goes live.
Homeowners with a name, phone number, and service interest land directly in your inbox and texts. You call, you book, you get paid. We optimize weekly and report in plain English.
The Math
Conservative by default — drag the sliders to match your reality. This models the return on your ad spend alone. During your free trial, ad spend is your only cost.
Paid directly to Meta on your card. You set the cap. Most contractors start at $10/day.
Meta lead-gen for Houston home services typically lands $15–$35. We default to the cautious middle.
Industry range is 10–25% for Meta HVAC leads, driven mostly by how fast you call back. Be honest here.
Blend of repair calls ($300–$800) and replacements ($5,000+). Slide to your actual mix.
Projections, not promises — your real numbers depend on your market, your offer, and how fast you respond to leads. That last one matters more than anything we do. Management fee is discussed on your strategy call; during the free trial there is no management fee at all.
Lock In Your Numbers — Book a CallThe Offer
We do the work free for a month. You judge us on results, not promises. That's the whole pitch.
No contracts · No setup fees · One contractor per service area · Cancel anytime
Your only cost during the trial
Ad spend only
Typically $5–$15/day, paid directly to Meta on your own card. You set the cap. We never touch your money.
After 30 days
Your call
If the results earn it, we continue on a flat monthly management fee — month to month, priced on your strategy call based on your goals. If not, you walk away owing nothing for our work.
The Comparison
| Typical Marketing Agency | Houston Air Leads | |
|---|---|---|
| Entry point | Pay from day one, results later | First 30 days of management free — judge us on delivered leads |
| Contracts | 3–6 month commitments | Month to month. Leave whenever you want. |
| Setup fees | $500–$2,500 | $0 |
| Industry focus | Every business that will pay them | Houston HVAC contractors. That's it. |
| Exclusivity | Your competitor may be a client too | One contractor per service area — your competitors get turned away |
| Reporting | A monthly PDF nobody reads | A five-line plain-English text every Sunday night |
| Who does the work | A rotating junior account manager | The person you spoke to on the strategy call |
Why Facebook & Instagram
Every contractor in Houston is bidding on the same "AC repair near me" searches. Local Services leads commonly cost $65–$95 each here, and the auction only gets more expensive. It works — but you're paying a premium to stand in the most crowded room in the city.
The same Houston homeowner scrolling Facebook tonight will need a system replacement this summer. Meta lead generation for local services typically lands at a fraction of Google's cost per lead — because almost no independent HVAC shops are competing there yet. First movers eat.
We don't run ads for likes or traffic. Our campaigns use Meta's lead objective — a homeowner taps your ad, confirms their name, phone number, and what service they need, and that lands directly with you. You call, you book.
Peak-season campaigns capture emergency repair and replacement demand. Shoulder-season campaigns fill your calendar with tune-ups and maintenance-plan signups — so October doesn't have to be quiet.
FAQ
Schedule
30 minutes. We map out the lead pipeline for your specific service area — and you'll know exactly what the free trial looks like before you commit to anything.
One contractor per service area. Free 30-day trial. Your only cost is ad spend you control. The only question is whether your territory is still open.
Claim Your Service Area