$75
Per exclusive lead
We front 100% of the ad spend, generate the lead, verify it against six written criteria, and drop it straight into your CRM. No retainer. No contract. No setup fee. If we don't deliver your pack, the balance is refunded.
The problem
Shared marketplace leads run $15–$80, but the same homeowner goes to three to five contractors at once. Close rates land around 9–15%, which puts the real cost of a booked job north of $500.
Local Services leads cost $72–$95 in Houston and every shop in the city is bidding on the same searches. It works — you're just renting the most expensive room in town, and the rent goes up every summer.
A $3,000 retainer plus your own ad budget, a six-month contract, and a spreadsheet of form fills your team still has to chase. You carry all the risk and they carry none of it.
How it works
No ad account access. No onboarding packet. No creative approvals. You tell us where the leads go and we start sending them.
Our campaigns, our ad account, our money. Houston homeowners see an ad, land on our quote page, and answer five qualifying questions before they ever reach a contact field.
Every submission runs through an automated check: homeowner status, service area, phone validity, service type, duplicate history, and consent. Anything that fails never reaches you and never bills.
Verified leads arrive in your CRM, inbox, and phone within seconds of submitting — with the homeowner's answers attached so your tech knows the job before the call connects.
The lead standard
Most lead companies define "qualified" after they've already charged you. Ours is written down before you buy, and it's the same standard we audit ourselves against every week.
HomeownerThey own the home. Renters and property managers are filtered out at question one and never delivered.
In your service areaThe zip code they entered falls inside the territory you agreed to when you bought the pack.
Working phone numberThe number is a valid, reachable US mobile or landline. Dead numbers are rejected automatically before delivery.
A specific HVAC requestThey named the problem — not cooling, replacement quote, no heat, tune-up. "Just browsing" is not a lead.
Not a duplicateThe phone number hasn't been delivered to you, or anyone, in the last 90 days. Checked automatically on every submission.
Written consent to be contactedThey ticked a TCPA consent box naming your company category before submitting. The timestamp is stored and available on request.
The comparison
| Houston Air Leads | Angi / HomeAdvisor | Google LSA | Retainer agency | |
|---|---|---|---|---|
| Price | $75 per lead | $15–$80 per lead | $72–$95 per lead | $1,000–$5,000/mo |
| Exclusive? | Yes. One contractor, always. | No — sold to 3–5 shops | Yes | Depends |
| Who pays for ads | We do. 100%. | N/A | You bid | You, on top of the retainer |
| Typical close rate | Exclusive + fast = high | 9–15% | 38–44% | Varies wildly |
| Cost per booked job | You keep the math | ~$542 | ~$190 | Unknowable |
| Commitment | Buy a pack. Stop anytime. | Annual membership + deposit | Ongoing bidding | 3–6 month contract |
| If it doesn't work | Undelivered leads refunded | Credit disputes | Limited credits | You paid anyway |
| Your effort | Answer the phone | Race four competitors | Manage bidding + profile | Approvals, calls, reporting |
Angi, LSA, and agency figures are published 2026 industry benchmarks, not our numbers. Sources on the pricing page.
The part we can't do for you
Only 11% of HVAC companies respond to a lead within an hour. That's the entire opportunity — and the entire risk. We can put a qualified homeowner in your CRM in seconds. What happens in the next five minutes is yours.
Illustrative curve based on the MIT Lead Response study and published HVAC response benchmarks. Contractors who respond in five minutes book roughly nine times more often than those who don't. Every lead we send arrives with an SMS already on its way to the homeowner telling them you're calling.
Run your numbers
Pick a pack, put in your real close rate and your real average ticket. The defaults are deliberately conservative.
25 exclusive leads · $1,750 total · $70 per lead · 45-day delivery window
Exclusive leads called fast close far better than shared ones. Google's own exclusive leads book at 38–44%. We default low on purpose.
Houston blends about $345 on a repair and $6,375–$7,500 on a replacement. Slide to your real mix.
Projections, not promises. Your close rate is the variable that moves everything here, and it belongs to you. Break-even on a 25-pack is 1 job.
Book a callPricing
Prepaid packs. Ad spend is ours. There is no retainer, no setup fee, and no contract to sign.
Every lead that fails the six-point standard is replaced, not billed. Every lead we don't deliver inside your window is refunded.
Getting started
Day 0 · 20 minutes
We confirm your service area, the jobs you actually want, your capacity, and where leads should land. You pick a pack. That's the entire onboarding — no forms, no photo requests, no ad account access.
Day 1
We connect to your CRM — ServiceTitan, Housecall Pro, Jobber, GoHighLevel — or set you up on SMS and email delivery if you'd rather keep it simple. We send a test lead so you can see exactly what arrives.
Day 2–3
Your service area goes into rotation on our Houston campaigns. First leads typically land within 48 hours of going live.
Ongoing
Leads arrive as they're generated. You flag anything that fails the standard within 48 hours and it's replaced. When the pack runs out, you refill or you don't — there's nothing to cancel.
Built for one trade, in one city
We don't run plumbing, roofing, or solar. We don't sell to contractors outside the Houston metro. Every ad, every qualifying question, and every filter in our system is built around one thing: a Houston homeowner whose air conditioning needs work.
Your brand never appears on our ads — we carry that surface, including the consent and compliance side of it. You receive a homeowner who already raised their hand.
Asked before every pack
Exclusive Houston HVAC leads at $75. We front the ad spend, verify against six criteria, and refund anything we don't deliver.
Book a call